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| Communication and Engagement Strategy 2010-2013 |
| Written by Head of Communications | ||||
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Effective communications and engagement is at the heart of any successful organisation. Without it, an organisation is unlikely to succeed to its full potential. Good engagement is a two-way process; it involves communication (listening and responding) and an audience which is effectively engaged will be ready, able and motivated to ‘take part’. Good internal and external engagement helps organisations listen, respond, influence, explain and, very importantly, create conditions for effective and positive change. Increasing evidence suggests that organisations who invest more in communications and engagement are seen as more accountable, and poll better in terms of public satisfaction. NHS organisations are experiencing unprecedented levels of media, political and public interest (negative and positive) and in the current economic climate, this is only likely to increase. Expectations from patients and from the general public are continuing to increase and there is more emphasis than ever, quite rightly, on high quality customer care. Furthermore, in today’s world of growing social media, everyone is now able to have a say 24/7, which brings added pressure to organisations seeking to protect and improve their reputation. This strategy sets out how, within this context, Ashford and St. Peter’s Hospitals NHS Trust will seek to listen, understand, communicate and engage effectively with its wide range of target audiences. It has been developed to support the Trust’s strategic objectives over the next five years, and confirms our principles and standards for effective communication and engagement as a publicly accountable organisation.
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| Last Updated ( Thursday, 16 September 2010 08:13 ) |
